ILLU6040 - Shooting From The Hip: Drink Label Designs

Brief

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Create a series of themed beverage can designs with a consistent visual style. Another one-week project prioritising speed of outcomes rather than depth of research & development stages.

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The theme of my label designs is fantasy races, with the drinks being named after commonly used derogatory terms for each race.
The style I decided to go with is a minimalist line-art & inking illustration. This is contrasted by the use of a single bold colour to serve as a banner for the drink's name to sit on. The banner colour is also present in the eyes of each character illustration to add some flare to the black & white illustrations.
The names of all the drinks are hand-drawn type, rendered in a manner that represents the character illustration, to link the two separate elements using semiotic aspects of fantasy pop-culture.

"Halfman" Blueberry Mead - Dwarven Character

"Knife-Ears" Blonde Ale - Elven Character

"Greenskin" Lime Cider - Goblin Character

"Rock Brain" Golden Ale - Troll Character

The decision to use a mostly white can was to contrast well within the context of a store shelf filled with many different highly decorated designs full of colour.