Global Culture & Ethical Design Lecture Notes
The role of creatives within a globalised culture
Global culture is a space or field made possible through improved communication networks in which different cultures may interact.
The whole earth as a physical environment where all citizens, consumers, and producers
Cultural Hybridity: Different communities experience & appropriate cultural trends from other communities within the global network. Example - mixing & cross-pollination of musical subcultures.
American cultural imperialism in the 1980s & 1990s – the spread of American culture infecting the global stage. Stop American Cultural Imperialism - Jonathan Barnbrook
Trade Without Borders
Brexit (It’s been like 5 years) – UK’s changing approach to
USA – Trump’s nationalist/ isolationist agenda.
The role of global corporations.
What is a global corporation?
The difference between a corporation & a brand? A brand is an ideal and a corporation is the vehicle which delivers it.
Klein on corporations
Growth can be traced back to the 1980s – trade liberalisation, union reforms, & global economics – subcontracting production to cut costs.
Marked the movement from production to branding – corporations do not make the product anymore; they just produce its image.
Brand as a cultural sponge
The race towards weightlessness
“after establishing the soul of their corporations, the superbrand companies have gone to rid themselves of their cumbersome bodies” – Naomi Klein No Logo
Graphic Agitation & Ethical Design
The anti-corporate movement
Altering corporation billboards to transform & affect their message.
Subtle changes to advertisement posters that fit with the design aesthetic, but are counter to the intended message.
Adbusters – Canadian based network of artists, activists, writers, pranksters, students, educators, & entrepreneurs who want to advance the new social activist movement of the information age est. 1989.
Design critical of capitalism as the dominant ideology in the world.
Anonymous – International network of activism/ internet gathering – opposed to the consolidation of corporate and government power.
Extinction Rebellion – current environmental activism.
FIRST THINGS FIRST 2000 Manifesto
My Personal Ethical Manifesto
The main points of my professional Artist conduct manifesto, in no particular order:
Elliot Watson, Illustrator with a background in historical swordsmanship and all the weird and wonderful trappings that entails.